By Saurabh Dey

 In some cases where usability has of a project has been figured out, through usability testing or user research, a user interface direction is strongly open to influence from the user experience team. Choice of metaphors, layout, and design decisions in general are more clear due to the user advocacy and understanding of feature and task priority that takes place within the design research context.


Still, when a user interface is specified, it can be undermined unintentionally by a graphic design team, often from a different department or company (e.g. agency). A graphic designer, without sensitivity for the usability research that informed the design wireframe, can re-interpret the design and purge all the goodness out of the design. Lets be clear that this is less by intention and more likely due to what naturally happens when one human brain picks up and tries to digest a design passed to it from another brain.

Creativity is integral to perception in general, whether its artistic (design) or technical (development). This makes it imperative that user experience folks specify and comment on the visual design as it evolves.

Saurabh Dey
(director Forte Design Solutions)

http://www.fortecorporate.com

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